Logos are really important. Have you ever seen a big brand without a logo? No! They can be daunting to design but are a must for any business or even a personal brand. So naturally, you want your logo to be outstanding. You’ll include it on social posts, presentation decks, marketing materials, business cards and more. That’s a lot of heavy lifting for one little graphic to do, right? A carefully considered design process is needed to design an impactful logo and brand.
Not to worry, I’ve got your back as this article has been packed with design tips, tricks and walkthroughs from an actual Graphic Designer.
Following the five principles of the S.M.A.R.T. system, companies and products stand out in a crowded market and form lasting audience connections because their logos have been built to be:
- Simple: Make it easy to understand and identify.
- Memorable: A good logo should be distinctive enough to be memorable.
- Ageless: The best logos are timeless and survive changing trends.
- Reliable: Flexibility and scalability are key to using a logo across different platforms, mediums, and sizes.
- Thoughtful: Every detail of a logo should be considered and honed to effectively symbolize the quality and usefulness of a brand.
In simple english, the logos were:
- Eye catching
- Working well, large or small
- Encompassed the brand vibe
So, why in the 8 planets do you need to find your brand vibe????
Your brand voice is YOUR VIBE, the spirit of your business. It’s the personality that you convey.
Think about it. If you’re selling fashion trends to radical youngsters, you’d have ways of speaking that would make sense in that market.
You wouldn’t be all stiff and formal, would you?
Same thing if your business is properties consulting. You wouldn’t want to be too casual, but you also don’t have to be boring!
You can still be fun and totally YOU, but you’d use a tone of reliability and trust – because you’re talking about people’s money!
Now, you COULD be all dry and stiff and keep it completely “professional.”
Lots of people do that. But YOU aren’t lots of people.
No matter what you’re selling, you still want your brand to be YOU – you don’t want to pretend to be someone else. You want to be authentic and true to who you are.
Knowing your business voice will help you create your visuals, write it down – in a way that your DREAM client can hear it and want to do business with you – Source
Once you discover your brand vibe, the logo-making process gets 10 times easier. Spend five minutes right now writing down three or four words that encompass how you want your brand to make people feel. Got them? Good, you can scroll down to the logo design tips now.
1.Understand why you need a logo
Business really is like dating—you’re trying to attract the right customers and make them fall head over heels in love with your brand. So think of your logo as the picture on your dating profile. It’s what’s going to make people take interest and try to learn more about you (or swipe left because you’re not for them). So you want to look your best, right
2. Define your brand identity
- Why did we start this business?
- What are beliefs and values that are important to us as a company?
- What do we do better than anyone else?
- What makes us special?
- If we could describe our brand in three words, what would they be?
- What are the three words we would want our customers to use to describe us?
3. Find inspiration for your design
The hardest part of the design process can be the search for logo inspiration. Luckily here are some tips for you that will make it really easy.
a. Follow the rules of the brainstorm: Brainstorming is about getting all ideas out (even those really really bad ones) and writing them down. Even a horrible idea can spark a conversation that leads to a genius solution. Yes or YES?
b. Think like your audience: Make a list of words that describe your brand and how you want it to be perceived. Think like a person in your target demographic and always remember what would be important to them.
c. Get everyone involved: A one-person-brainstorm is fine, but only diversity will make the magic happen. Bring in people from every department or even friends and siblings. Even that contact you don’t really vibe with. The more perspectives, the better.
4. Pay attention to color
Colors can have a ton of different meanings. The psychology behind color is complex, but to keep it short, colors have certain emotions and ideas attached to them.
Those pictures up there dispel what??? Energy!!!! That my friend, is the prowess of colour.
5. Use shapes to think inside the box.
Shapes with interesting gradients or textures can be used to push your design to the next level. Here, FX Technology Co. has used a blue to yellow gradient to achieve a really sleek look. They’ve used a laptop icon inside the circle, but this could easily be changed to a bunch of flowers, a wine glass, or a stack of weights depending on your business.
And on a final note…
Once you have your logo, you’ve created the ideal basis for all the branding material your business needs, whether it’s business cards, packaging design or web design. By setting the tone for your style, color palette, font and overall look, the feel your logo is the starting point for your brand collateral and your designer will be able to create a seamless look for you.
And just like that, your business is ready to show the world its brand new face!
You are forgetting something!