Graphics. Design. Graphic Design.
These three easy to pronounce, yet complicated words are set to stir emotions deep within you the moment you connect with them. Let’s take a peak at each word.
Graphics may be images only or may also include text and they can be used for decorative or functional purposes, including educating, informing, illustrating, or entertaining.
What is design? Most people think that design is about making things look pretty – a decoration. Art. But design is as much an art as it is a science. A pretty cold and calculated process.
Design is the creation of an experience. It’s also the process of the said creation and how well it’s organized. On top of that, design is the result, i.e. the things we see, hear, and feel.
The meaning of design is so multifaceted and complicated, to the point that you can no longer say if a universal definition is at all possible. You can, however, try to look at the sum of the parts to come up with a more realistic picture.
Note the absence of Plural “Graphic(s)“.
Graphics can either be practical and functional or artistic and imaginative.
Graphic design, on the other hand, is the methodical, purposeful selection and arrangement of graphic elements, typography, and the psychology of color to create visually appealing designs. It is a design and communication process.
If you’re at all interested in becoming a professional graphic designer, keep reading to learn the basics of the field. because, believe it or not, graphic design isn’t a black and white concept. To fully grasp the concept of graphic design, it’s important to have a solid understanding of the elements and principles that make up design.
ELEMENTS OF GRAPHIC DESIGN:
Line – The most basic of the design elements. Lines can be curved, straight, thick, thin, two-dimensional, three-dimensional – whatever really! A line is simply an element of design that is defined by a point moving in space.
Shape – A shape is a two-dimensional defined area created by lines. Different types of shapes include geometric, abstract, and organic shapes, all of which are basic elements of design. We’ve got your head as a circular shape. Or is it spherical? Oh well, it’s shape. That’s what matters.
Color – Color is one element that is especially important in attracting attention because there is psychology behind the feelings that color can evoke. There are three main characteristics to color: hue (the color family), value (how light or dark the color is), and saturation (the purity of the color). Africans are Black. Americans are White. We are one.
“I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for.” ~Georgia O’Keeffe
Typography – Typography is the art of arranging type. This one is critically important as it can greatly affect the design’s messaging.
Different weights (bold, regular, or light), combined with varied sizing, colors, and spacing, can add power to the concept the designer is trying to communicate.
Texture – Texture in design refers to how things look like they’d feel if they were to be touched. For example, texture can be rough, smooth, glossy, soft, hard, etc. Texture is another element used to draw attention. It can be added to other elements like shapes, colors, images, and type.
Size – Size is simply how small or large something is. In design, size is used as an indication of importance and it can also create visual interest in a design by using contrasting sizes.
Space – Space refers to the areas of the design that are left blank. These areas include any distance or areas between, around, below, or above other design elements. Designers intentionally place spaces in the design to add emphasis to areas of the design.
PRINCIPLES OF GRAPHIC DESIGN
The principles of design suggest how the designer should best arrange the various components of a page layout to ensure the elements of the overall design are connected to one another. The principles of design include the following:
Balance – Achieving visual balance in graphic design is done by using symmetry and asymmetry. This is achieved by balancing the design in weight – meaning shapes, lines, and other elements are distributed evenly. So even if the two sides of the design aren’t the exact same, they have similar elements. Balance is important because it provides structure and stability to a design.
Alignment – Alignment is about keeping the design organized. All aspects of the design should be aligned with the top, bottom, center, or sides to create a visual connection between the elements.
Proximity – Proximity creates a visual relationship between the elements of the design. It minimizes clutter, increases viewer comprehension, and provides a focal point for viewers. It doesn’t necessarily mean the similar elements need to be put right next to each other, it just means they should be connected visually.
Repetition – Once you’ve chosen how to use your elements, repeat those patterns to establish consistency throughout the design. This repetition ties together individual elements and strengthens the design but creating a feeling of organized movement.
Contrast – Contrasting is used to emphasize certain aspects of the design. Using contrast allows you to stress differences between elements, ultimately highlighting the key elements of your design that you want to stand out.
And it’s a wrap on basic introduction to graphic design.
You just made it out from the massive massive crowd of people who had no idea about what graphic design really was about.
Did this article help a little? Or a LOT??
Do let me know in the comments section!
Watch this video for further understanding – Beginning Graphic Design: Fundamentals